MarTech

We help you select the right Marketing Technology Stack and develop strategies that work for your business.

Campaign Management

When we started working online in 1995, everything was about traffic. Fortunately, we know better now. We now focus on engagement through the content marketing experience. It is more important to capture the minds, hearts, and imagination of your customers than ever before. One of our flagship platforms was designed for the very purpose of building an audience and improving engagement. Unfortunately, many in the industry still think in terms of traffic and forward cost-per-click schemes to monetize content.

A word about AI, and you really do want us to do so. We do use AI to help us iterate through ideas. But in the end we rely on decades of experience to help you develop and deliver a content strategy that works.

Here is an important caveat, AI does not know your thoughts, passions and what makes your brand unique. We cannot lean on AI to do all of the work. You are the source of original content that your customers crave.

Copy Writing & Content Marketing

It is a slight exaggeration to say that we have written about half of the copy you have read online. That, of course, is not true, but it feels that way. We were among the first companies to experiment with persona marketing and persuasion architecture. Today we write to a slightly different methodology that speaks to the four main macro-persona types. We attribute much of the success of the Cranberry platform to the implementation of this new groundbreaking methodology which simplifies persona marketing.

We have extended this persona based content creation methodology to everythign we do at Newsworthy.ai, NewsCrafters.com and NewsRamp.com. Reaching people online is important. Speaking to them in their language is critical.

API Integrations

APIs are the glue that holds your digital ecosystem together. But not all glue is created equal. While we appreciate the utility of connectors like Zapier for quick fixes, we know that sustainable growth and agility in your response to market conditions and customer interactions require robust architecture.

We help you graduate from "patchwork" integrations to custom, direct connections. This approach eliminates dependency on third-party limitations, ensuring your data flows faster, cleaner, and exactly how you need it to.

Newswire Services

Every 28 Days

The Architect of Online Visibility David A. McInnis did not just join the online newswire industry; he effectively invented its modern form. In 1997, he founded PRWeb, a move that fundamentally democratized public relations. Before this, press releases were exclusive documents faxed to media gatekeepers. McInnis saw a different future: one where businesses could bypass the middleman and speak directly to customers via search engines. By shifting the focus from "media coverage" to "direct-to-consumer visibility," he pioneered the SEO-driven press release strategies that became the industry standard for the next two decades.

Leading the Next Disruption Today, McInnis is guiding the industry through its second major revolution: the shift from Search Engines to AI Agents. With the launch of Newsworthy.ai and NewsRamp, he has returned to the forefront of media technology to solve a new problem—how to make businesses visible when machines, not humans, are the ones doing the reading. Leveraging nearly 30 years of data and insight, his leadership focuses on moving beyond the "blue link" era of the early 2000s into the "answer engine" era of today, ensuring that the strategies which worked for Google are evolved to work for GPT.

The SEO Secret

There is a secret you should know about Search Engine Optimization. It is not a stand-alone discipline. SEO is driven by providing a great experience, publishing quality content and actively nurturing online relationships.

You should not hire someone to "do SEO." SEO needs to be built into everything you do online. Driving good search results is a multi-disciplinary function. We build your marketing platform to encourage these best practices and help you incorporate them into your daily routine.